NoDoz, a caffeine pill brand known for its fast and reliable alertness boost, partnered with two adult summer camps — Camp Halcyon and Camp No Counselors — to bring extra energy to weekends packed with activities, late nights, and nostalgia. These camps invite adults to relive the best parts of childhood while trying new things, meeting new people, and squeezing the most out of every moment. NoDoz wanted a presence that felt lively, memorable, and perfectly tuned to that spirit of adventure without feeling corporate or out of place.

We leaned into a bold summer camp aesthetic with a contemporary twist, designing a full set of playful embroidered-style patches inspired by the camp lifestyle. These graphics captured the mix of mischief, energy, and camaraderie the camps are known for, while tying NoDoz directly to the idea of staying awake for every moment.