Carlos Creek Winery is a vibrant destination in Alexandria, Minnesota, home to a winery, brewery, wood-fired pizza kitchen, food truck, and wedding venue, all spread across one scenic property. Over time, each part of the brand had taken on a life of its own, leaving visitors unsure how it all connected. The challenge was to bring it back together to create one story that felt alive, adventurous, and unmistakably Carlos Creek.

We developed a bold, surreal visual language inspired by exploration and discovery. Playful collage imagery, layered typography, and rich color choices invite guests to see Carlos Creek through fresh eyes. It is a place where craftsmanship meets curiosity and where there is always something new to uncover.