East-West Connections is a nonprofit focused on fostering dialogue, cultural exchange, and understanding between the United States and the regions of Eastern Europe, Central Asia, and the Baltics. Their work spans educational programs, community events, sister-city relationships, and citizen diplomacy efforts that help bridge cultural gaps and build meaningful international connections. The organization needed a modern identity that reflected this mission without leaning on specific national symbols or overly political cues.

We set out to create a logo that felt welcoming, universal, and representative of many cultures at once. Rather than depicting individual countries or flags, the design takes inspiration from shared patterns, shapes, and colors found across the regions they serve. The goal was to create a mark that honored diversity while reinforcing the organization’s belief in dialogue, mutual respect, and people-to-people diplomacy.