The Symplicity Blood Pressure Procedure is a minimally invasive treatment designed to help lower high blood pressure, offering patients an option beyond medication alone. Following FDA approval and expanded coverage, Medtronic needed a consumer campaign that could introduce the procedure in a way that felt clear, trustworthy, and easy to understand. The challenge was not only to explain a complex medical solution, but also to educate people on hypertension itself and encourage them to take an active role in managing it.

We helped shape a campaign that balanced education with empowerment. “Go Beyond” became a central theme, representing a shift from simply managing symptoms to taking meaningful action. This idea came to life through visuals of people stepping outside the frame, symbolizing progress and a move beyond limitations. By combining real photography and video with bold illustration and a modern aesthetic, we created a visual system that felt approachable, optimistic, and aligned with Medtronic’s brand.